SEC Championship weekend means big bucks for merchandise vendors.
Among the big ticket items, selling are the coaches polo's, sweatshirts, jackets, pullovers and hats.
On average, an Alabama fan will spend $40 on Bama gear.
During a championship weekend, team stores typically sees a 20% increase in sales.
Chris Stewart with Bama Fever says, "Alabama fans love the Crimson Tide, they want the Alabama merchandise, but they're always looking for something new."
If Alabama wins, SEC Championship gear will arrive at Bama Fever stores Sunday afternoon.