Birmingham Mayor William Bell has always believed it.
"By working together and pulling together, we can make good things happen," he said.
But now, it's official.
"The recognition means that all of the hard work that we've been doing over the past few years is receiving the recognition that it should," Bell said.
The Magic City is the place to be.
According to Livability, Birmingham ranks number six, out of 10, for the Top Spring Break Destinations for families.
So what is there to do?
You can fly into the past of aviation in the Southern Museum of Flight or take a nice stroll through Railroad Park. And don't forget about the Birmingham Zoo, the Birmingham Civil Rights Institute and the Birmingham Museum of Art.
You can also check out festivals at Sloss Furnace or go see the man everyone in Birmingham looks up to at the Vulcan Museum. You can catch a flick at the historical Alabama Theater, or sift through the aisles and pick out a great read at Reed Books.
Or how about the McWane Science Center?
Right now, they're showcasing "Grossology," where you can learn everything from how the digestive system works to how long a tape worm can be.
All of these places, Bell says, puts the Magic City on the map. It's a big step forward from where the city was 50-years-ago.
"I have a great appreciation for all of our venues here," Bell said. "Especially knowing the fact that there once was a time that all children could not experience these venues."