Decline in drinking milk


Vitamin waters and energy drinks are the top trending drinks these days, and that's bad news for the dairy industry. {}A lot fewer people are drinking milk, according to a Wall Street Journal report. Citing United States Department of Agriculture data, it reports milk consumption in the U.S. has plunged nearly 30 percent since 1975. {}America's milk consumption, which peaked around World War II. {}Meanwhile, sales of yogurt, cheese and other dairy products have gone up. {}Some experts say the reasons include the rise in popularity of bottled waters and the concern of some consumers that milk is high in calories. {}Another factor, according to the USDA, is that children, who tend to be heavy milk drinkers, account for a smaller share of the U.S. population than they once did. {}Retail price could also play a role. {}Prices for grains fed to dairy cows have soared.Now, dairy companies are working to rev up milk sales again, hoping to attract busy families with new packaging sizes and styles. {}Companies are now pushing smaller, convenience-sized packages and varieties for people who work out. {}Some items include milk with added protein or TruMoo. {}TruMoo is the product of Dean Foods Inc., the largest U.S. dairy producer. {}Its product is a low-sugar chocolate milk for kids, and they also provide lactose-free milk.