Gulf Shores unveils a new look for summer season

Gulf Shores unveils a new look.{} The new-brand was officially showed off Friday morning during a celebratory event.{} The new-brand is a result of a twelve-month long initiative and includes a new logo with a beach- motif and the tag line, 'Small-town, Big-beach.{} In the coming-months, Gulf Shores plans to install new signs, add information kiosks and colorful street-banners.