Lawsuit against hair-straightening product

Products infused with keratin have been a growing trend, as women try to obtain sleek, smooth hair.{} The market has been flooded with products over the past year or so.{} Now, one of those products is in the middle of a class action lawsuit.{} Women across the United States are suing the maker of a popular hair smoothing product.{} "Suave Professionals Keratin Infusion Smoothing Kit" is the named culprit.{} The unsatisfied customers in the suit claim the kit burned their scalps and caused permanent hair loss.Two women at the center of the case say their hair was melted.{} Two years later, they say they still have visible bald spots.The suit also alleges false advertising for promoting the product as "formaldehyde-free."{} The smoothing kit contained DMDM hydantoin, a chemical that releases formaldehyde.Unilever says the product was discontinued last year and the company is taking the claims seriously.{} More than 380,000 units have been recalled since May 2012.{} However, the lawsuit claims the company still didn't do enough to warn customers.