Local shops' push to attract holiday shoppers

Thanksgiving weekend was a record-breaking one for retailers, according to officials. And with Cyber Monday, experts say many shoppers will continue their gift-buying online. But not everyone turns to big box stores or websites for purchases, instead they visit smaller, locally-owned shops.

Downtown Gadsden is one place where shoppers can do just that. The area's group boasts a website with social media tools to draw in customers.

"Look and think local first. You may not be able to get everything in a locally-owned or independent store, but think about shopping there," Kay Moore, director of Downtown Gadsden Inc.

Moore says many people turn to major retailers for deep discounts and variety, but she says people should consider local shops because they have unique items too. She also says the district host events like First Fridays and Small Business Saturday to get shoppers to come to their storefronts. And she says going online and mobile will continue to be a big push for the area.

"You do everything now on your phone, the little codes you can put up on a business will take you directly to stores' websites so I think with that sort of thing, you got to step up," Moore says.

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