New attendance push prized by students, educators

Educators across the nation are using wake-up calls recorded by celebrities, weekend make-up classes and other creative strategies to convince students and parents that regular attendance matters - and not just for grades and achievement.

New research suggests that missing as little as two weeks of school can put young children behind their peers, burden overworked teachers and cost districts state dollars.{} So, many districts have launched campaigns to reduce all absences.{}

About 200 middle and high schools in 17 states will be competing this fall in a competition organized by Get Schooled, a New York-based nonprofit that uses computer games, prizes and social media messages to get students to show up.