Many parents are stocking up and checking out. They're taking advantage of Alabama's tax-free weekend.
"It's 10 percent, or eight percent depending on where you're shopping," Adrienne Scott said. "It just helps a little...every penny counts."
Scott knows what she's looking for.
"We're looking for binders," she said. "They're the most expensive things in the world."
So does Shay Wead.
"Pencils and notebook paper," Wead said.
Wead knows how expensive back-to-school shopping can be. She has three children.
"Two are at McAdory High and one is home schooled," she said.
She's grateful for the opportunity to save a few bucks.
"Being able to not have to pay taxes," Wead said.
But how much does not paying taxes...really help?
Even with a $20 budget...you'd be surprised what you could get.
At Target in Hoover, you can get 40 packs of 24-count crayons or five packs of 500 page printing paper.
Some book bags are as low as $9. You can also get 16 packs of 24-count pencils, 20 scotch tape dispensers or 20 Justin Bieber folders...all for $20.
The biggest bargain...at 17 cents a piece, you can get 118 one-subject notebooks. That's more than 8,200 pages for $20.
A lot of stuff. A lot of deals. A lot of happy parents.
"There's so many needs," Wead said. "Everybody has different needs, so I'm just thankful."