Report: 3 Alabama football players linked to S.W.A.T.S., banned products

Mitch Ross spoke to ABC 33/40 about the S.W.A.T.S. products on Tuesday. (

According to an report co-authored by David Epstein and George Dohrmann, three Alabama football players met with the co-founder of S.W.A.T.S (Sports with Alternatives to Steroids), a company that sells controversial performance-enhancing products and supplements, two days before the 2012 BCS National Championship game against LSU.

The article says former Crimson Tide players Alex Watkins and Quinton Dial, as well as current outside linebacker Adrian Hubbard, met with Christopher Key in a sixth-floor hotel room at the New Orleans Marriott on January 7, 2012 for a product demonstration.

Key demonstrated or described at least four products made by S.W.A.T.S including the hologram chips, deer antler spray, negatively charged water and an oscillating light-ray beam. He filmed the meeting with the players using a hidden pen camera, and he gave Epstein and Dohrmann the video of the meeting for their report.

The video allegedly shows Key demonstrating the positive effects of the hologram chips to Dial, saying the product could prevent the large amount of cell phone frequencies inside the Super Dome from affecting their performance against LSU.

"They're going to affect you guys very negatively," Key said rapidly and with a twang. "We figured out a way to manipulate that so that you aren't affected . . . [to] give you strength, give you balance, give you flexibility and help with pain."

Key described several other products to the players including the negatively charged water pills that could help with hydration, the beam-ray light bulb that could cure swine flu,{} a powder that allegedly added muscle mass to a woman in a coma and the deer antler pills that stimulates muscle growth.

The University of Alabama has sent several cease and desist letters to S.W.A.T.S. in recent years, and a spokesperson provided this statement to ABC 33/40's Isaiah Harper regarding the report and two copies of previously sent cease and desist letters.

"UA has been aware of this situation for some time, and we have monitored this company for several years. They have twice ignored cease and desist letters sent by our compliance office. We have maintained consistent education of our student-athletes regarding the substances in question and will continue to do so."

UA Cease and Desist letter in 2009

UA Cease and Desist letter in 2012