Riverchase Galleria Welcomes New Torrid Store

Torrid, a retailerof on-trend fashion apparel, lingerie and accessories for young, voluptuouswomen who wear size 12 and up, opened a retail store at Riverchase Galleria inHoover on August 7, 2012. It will hold its grand opening on August18, 2012 starting at 10 A.M.

"Our customers arereacting enthusiastically to our fashion collections and exceptional fit, andhave been very vocal about wanting us to expand our store base," said LisaHarper, Chairman and CEO of Hot Topic, Inc. - the parent company of Torrid.{} "More than 50 percent of women in the U.S.wear our size range, yet this market represents only 17 percent of women'sfashion retail industry.{} We see a greatopportunity to grow our business by offering our customers apparel and accessoriesthat fit their sense of style, while helping them look and feel irresistible."

Torrid's hallmarkis that its collections truly reflect the latest trends for each season.{} The brand's approach is different becauseeach item is designed and constructed specifically to fit and flatter a voluptuousfigure, rather than being a "sized up" version of a fashion piece.{} Once developed, each piece is tried andtested on a plus-size model, ensuring a fit that's unmatched in the industry.

"With the additionof Torrid to Riverchase Galleria, we are continuing our longstanding commitmentof providing our customers with a strong mix of national retailers," said ChristopherWhite, marketing manager of Riverchase Galleria. "With the customer as our mainfocus, we continually strive to secure a retail line-up that goes above andbeyond their shopping expectations."

The new 2,307square-foot Torrid store is on level two nearCenter Court next to Sketchers. Customers are invited to participate in thestore's grand opening event starting at 10 A.M. on Saturday, August 18; thefirst 50 people to enter the store will receive a $10 Torrid gift card.{} Riverchase Galleria is located at 3000Galleria Circle in Hoover, Alabama.