75
      Tuesday
      93 / 75
      Wednesday
      91 / 74
      Thursday
      90 / 73

      Smartphones, tablets expected to play a big role in holiday shopping experience

      Mobile shopping will be a big part of consumers' holiday shopping experience this year, according to a survey by the National Retail Federation.

      The survey revealed more than half{}of those who own smartphones and nearly two-thirds{}of those who own tablets plan to use their devices to research and purchase holiday gifts, dcor, food items, and more.

      Specifically, 32.9% of smartphone owners will research products and compare prices with their handheld, and another 24.9% will use their phone to look up retailer information, such as store location, hours and directions.

      Nearly two in 10{}will use apps to research or purchase products, and 15%{}plan to purchase items.{}

      Tablet owners are even more likely to use their device{}to aid in their holiday purchases. Four in 10{}will research products or compare prices, while three in 10 -or 30%- will actually make a purchase with their tablet.

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