Smartphones, tablets expected to play a big role in holiday shopping experience

Mobile shopping will be a big part of consumers' holiday shopping experience this year, according to a survey by the National Retail Federation.

The survey revealed more than half{}of those who own smartphones and nearly two-thirds{}of those who own tablets plan to use their devices to research and purchase holiday gifts, dcor, food items, and more.

Specifically, 32.9% of smartphone owners will research products and compare prices with their handheld, and another 24.9% will use their phone to look up retailer information, such as store location, hours and directions.

Nearly two in 10{}will use apps to research or purchase products, and 15%{}plan to purchase items.{}

Tablet owners are even more likely to use their device{}to aid in their holiday purchases. Four in 10{}will research products or compare prices, while three in 10 -or 30%- will actually make a purchase with their tablet.