Dozens of stores around Central Alabama are opening their doors this weekend and won't close until Christmas Eve.
Department stores like Kohl's and Toys 'R' Us are staying open 24 hours a day starting Saturday. Macy's isn't too far behind - they'll be open everyday 7am - 2am Friday through Monday. Best Buy plans to extend its hours until midnight.
UAB's marketing department says it's part of a push to get shoppers off the Internet and back into the brick and mortar stores. The department says most of the deals this weekend beat those available on Black Friday. We'll have more on this story on the news at 10.