Toys R Us is looking for new ways to compete with retailers such as Amazon and Wal-Mart this holiday shopping season with a never before seen strategy.
For the first time, the retailer will allow shoppers to make reservations for 50 hot toys through Halloween. All you have to do is pay a 20% down payment.
The hope is that it will end the frantic searches by parents leading up to the holidays.
One catch, the reservations have to be made in person at a Toys R US store - they cannot be made online.