After last year's PR nightmare, the university and the Panhellenic Association want this year's process to be flawless.
In 2013, the student newspaper uncovered racial discrimination in a number of the sorority houses.
Ultimately, the university president ordered a late-stage bidding process where sororities extended bids to young minority women.
The university is working hard to make the process more inclusive this year.
A spokesperson tells ABC 33/40 that in the past, there have not been very many African American students going through recruitment for the traditionally white sororities.
They're trying to change that this year, even offering a new booklet to interested students about access and opportunity for all the sororities.
We tried to get an interview about how the campus is making this rush week more inclusive for all races.
Nobody would answer questions on camera.
But, the university did provide a pre-recorded interview with the school's Panhellenic President, Hannah Mcbrayer.
"I would just say we're becoming a lot more proactive this year in making sure that the pool is diverse and we are including everybody because like I said, it's very important to have that network of individuals that you can really learn from and expand your life experiences," explained McBrayer.
She says that includes intentional education to all those recruiting.
McBrayer also explained that each UA chapter will have a national representative on campus this week to help with selection process and ensure chapters are recruiting on national membership standards.
Girls are not asked for their race when they sign up for recruitment. The young women find out which sorority has selected them on Bid Day, Saturday, August 16.