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UAB Athletics, Under Armour agree to multi-year partnership

UAB and Under Armour, Inc. announced a new partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment became the official outfitter of UAB Athletics effective July 1, 2016. (UAB Athletics/Under Armour)

Under Armour is now the official outfitter of UAB Athletics.

The Blazers today announced a multi-year partnership with the Baltimore-based apparel giant that will provide gear for coaches and players in 18 different sports, as well as apparel for members of the athletic department.

“We are excited about this partnership and Under Armour’s significant commitment to support the success of our programs,” Director of Athletics Mark Ingram said in a release. “The Department of Athletics worked diligently throughout this process with input from administrators and coaches so our apparel and footwear agreement enhances the world-class experience that our student-athletes deserve.”

Here's what a few of the UAB head coaches had to say about their new swag:

Bill Clark, UAB football

“Under Armour is the cutting edge and growing, which fits UAB well as we continue to make NCAA Football history. It is exciting to collaborate with a company that understands the significance of the return of UAB Football. We know Under Armour sees and supports our vision.”

Rob Ehsan, UAB men's basketball

“Under Armour has an edge that I think will resonate with our brand of basketball as well as our overall energy. The gear and equipment are top-notch, and Under Armour has shown a commitment to working with us to help UAB Basketball reach our goals.”

Marla Townsend, UAB softball

“This is a win-win. Under Armour believes in UAB and will be a part of our growing momentum. We receive a great variety of quality gear for our teams and a commitment that is evident. This partnership will serve as a great tool in recruiting for all of us.”


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