Shoppers make last minute rush for holiday shopping
The lists have been made, and they have been checked twice. However, some people are trying to make their way through that holiday shopping list.
According to the Alabama Retail Association, about 60% of people still have holiday shopping to do. Friday and Saturday are expected to be two of the busiest shopping days of the whole year. Saturday is being called "Super Saturday" because it falls just before Christmas on Monday. In addition, 53% of shoppers plan on going to the stores on "Super Saturday," while others plan to shop on Christmas Eve.
For Greg Morton, last minute shopping has been a tradition in his family.
"Everyone is in the Christmas spirit, and it just feels like Christmas," Morton said. "I like the thrill of doing everything, especially Christmas, last minute, but mostly because the malls are crowded, and usually, everyone is in good spirits."
Sherry Hartley, the President of Alabama Goods in Homewood said her store has seen an influx of people coming in since Wednesday to tackle their last minute shopping needs. Hartley added that 33% of their business is done in December, and that this month makes or breaks the business.
"We get a little slaphappy," Hartley said. "The customers are so friendly and easy to work with. We're fully staffed. This is when we have all of our employees here at one time. We enjoy working together, so we just have a good time."
The Alabama Retail Association adds that early surveys show they are on track to meet or exceed their prediction of more than $11.5 billion being spent in Alabama during the holiday season.